The WhatsApp Sales Agent that never misses a customer

Picture a customer messaging your business at nine at night, ready to buy. If nobody replies until morning, that sale might already be gone by the time anyone sees it. Most businesses do not lose WhatsApp customers because their team isn't trying. They lose them because no one can watch a chat around the clock. Fika Sales Agent was built to close that gap. It doesn't just draft a reply and hand it back to you. It reads the message, prepares the response, keeps a record of the conversation, and tracks whether it needs a follow up, without you having to manage each of those steps separately.

This is an introduction to what Fika Sales Agent actually is, what it does differently from a basic away message setup, and how to get it running.

What it does

As a WhatsApp sales agent, Fika Sales Agent connects to a business's existing WhatsApp account and takes over the parts of customer communication that are repetitive or easy to lose track of:

• Drafts replies automatically: reads incoming messages and prepares a relevant response, or sends one outright depending on your settings
• Logs every conversation without manual data entry: what was asked, what was sent, when
• Flags stale conversations and prepares a follow up, rather than relying on someone remembering to check back in
• Replies across languages, for businesses whose customers don't all communicate in the same one
• Separates business from personal chats, so the inbox actually reflects what needs attention

What's different from an away message

WhatsApp Business already includes basic auto reply features: a preset message for outside business hours, a greeting for new contacts. Those tools tell a customer you exist. They don't answer what was actually asked, and they don't do anything with the conversation afterward.

Fika Sales Agent isn't a scripted response layered on top of WhatsApp. It reads the specific content of a message, works out what's being asked, and responds to that, informed by the customer's history if there is one. Ask a generic chatbot what your delivery time is and it gives the same answer to everyone. Ask Fika Sales Agent, and the reply reflects what that specific customer ordered, asked about previously, or is currently discussing, because that context is already attached to their conversation record.

It's built as a WhatsApp sales agent in the fuller sense of the term: something that finishes the task, not just answers the first question. The reply is one step. Logging what happened, checking whether it needs a follow up, and keeping that information ready for the next time the customer messages are the rest of it.

Setting up the agent

Getting started doesn't involve a developer or a WhatsApp Business API application. You download Fika for Windows or macOS, then set up the Fika WhatsApp connection by scanning a QR code with your phone, the same way you'd link WhatsApp Web. From there, you set your preferences: which messages should auto reply, which should wait for your review, and how long a conversation can go quiet before a follow up gets flagged.

Most businesses are fully configured within 15 minutes.

Where the data lives

Everything Fika Sales Agent processes, customer messages, conversation history, follow up records, stays on the computer it's installed on. Nothing is sent to an external server for processing or storage. For a tool handling customer conversations that often include pricing, personal details, and order information, that's a deliberate design choice, not an afterthought.

Who it's built for

Fika Sales Agent is aimed at businesses where WhatsApp carries a meaningful share of customer communication: online sellers, service businesses, distributors, and anyone fielding a steady flow of inbound messages without a dedicated team to manage all of it manually. If never missing a WhatsApp customer again sounds like a specific, current problem rather than a hypothetical one, that's who this is for.

FAQ

Is this the same as Fika's Personal Agent?
No. Fika's Personal Agent handles general desktop work, browsing, file management, and scheduled tasks. The Sales Agent is specifically the WhatsApp facing side, focused on customer conversations. Both run from the same desktop app.

Does it work with a regular WhatsApp account or only WhatsApp Business?
It connects to your existing WhatsApp account directly. No separate Business API account is required.

What happens to messages the AI isn't confident about?
They're held for your review rather than answered automatically. The AI sales assistant for WhatsApp handles what it's confident about; anything uncertain waits for a person.

Will switching to Fika change how customers see my business on WhatsApp?
Not in a way customers would notice, unless you set it to auto reply and choose to tell them. In assisted mode, every reply still goes out after your review, so the conversation reads exactly as if you'd typed it yourself, just faster.